CRAFTMAS 2024

Speaker Information + Resources

Event Dates: December 4th, 5th, and 6th

WHAT IS CRAFTMAS?

Craftmas is a 3-day online event focusing on handmade paper crafts that range from sweet and simple to styled to the max! 

On this page, you’ll find all the resources meant to make your life as a featured guest crafter as easy as possible and answer any questions you might have. If you have a question that is not answered here, please email us at andrea@bearly.art, and we will respond as soon as possible.

RESULTS FROM THE LAST EVENT

THE RUN DOWN

Craftmas 2024 will run from December 4th-6th, 2024, with LIVE craft workshops running each day. Each LIVE workshop will include approximately 45-60 minutes of content that shows viewers how to successfully assemble a handmade project of your design.

Each workshop will have an original downloadable craft file for the audience to create. The free viewing period lasts for 24 hours after each day of Craftmas. We will also be providing graphics and copy for you to use to promote the event.

PROJECT THEME

A Craftmas Story:
As snowflakes fluttered down from the sky above, Elena and her family found themselves snowed in for the holidays. Inside their cozy cottage, the fireplace crackled and roared. Tonight, they would transform the living room into a crafting haven and make their very own holiday decorations! Elena and her brother Lynny cut paper snowflakes and strung popcorn garlands together, while their parents painted wooden reindeer and decorated wreaths with pinecones and holly. Soon, the cottage gleamed with their handmade creations. With laughter filling the air and memories filling their hearts, they felt that this was the best holiday ever.

This year's theme: Snowed in - How would you decorate your home for the holidays?
Colors and style are up to you! Get creative and rely on your own sense of holiday spirit to make your designs shine.

As long as your project includes at least one Bearly Art product in assembly, you can use whatever materials or tools you feel works best for your project.

As guest carfters, you are free to use any of your favorite cutting machines like Cricut Explore, Air, Maker, Joy, Joy Xtra, or other common cutting machines such as Silhouette, or laser cutters!

The following categories are allowed:
-Handmade projects with cutting machines
-Handmade projects with laser machines
-DIY cards

NOTE: COPYRIGHT CHARACTERS ARE NOT ALLOWED (Examples: Disney, Coca-Cola, Star Wars, etc.)

Project Difficulty: Easy-Intermediate
To make this event successful, our goal is to make it user-friendly for all skill levels - especially beginners! 

SPEAKER BENEFITS

GROW YOUR AUDIENCE AND EMAIL LIST

We want everyone to grow their communities! By participating in Craftmas, you will automatically be presented to the Bearly Art Community, which includes over 43.8k email subscribers and over 71.53k followers across Instagram, Facebook, and YouTube.

Since all speakers will support each other by sharing this event, our reach has even bigger potential!

EASY AFFILIATE INCOME

Each speaker will be given a unique affiliate code/link to use with their audience. You will earn 40% commission on each Craftmas VIP Ticket sold when buyers use your affiliate code/link (found on Affiliate Dashboard) and 10% commission on regularly priced Bearly Art products purchased using your affiliate code/link. Reach $500 in revenue and in addition to your commission earnings you will receive a one-time $100 cash bonus. THAT'S ABOUT 10 REGULARLY PRICED TICKETS! 
 
Note: Your code is for commission only - there is no extra discount on Craftmas tickets when your code is used. 

Promotion:
October 21st - You'll be provided with several email copy options, social media copy options, and editable social media graphics.

Leading up to Craftmas, everyone will have four weeks of ticket sales promotion - starting November 1st.

After Craftmas, audiences will still be able to gain access to all workshops and files at the post-event price of $74.99 - ALL ticket sales end December 31st

The VIP Pass will include life-long access to all workshops and craft files, including VIP exclusive designs and videos.

WHAT WE'LL NEED FROM YOU

1. Basic information & project idea DUE August 16th
The first thing we'll need is some very basic information from you to create our Craftmas page and graphics.

What's on the Basic Information Form? Things like:
-Name
-Short bio, so we can introduce you to everyone!
-Website link
-Social media handles
-Square headshot or logo

Project Idea Sheet:
-Project type and description

2. Workshop
The workshop should be around 45-60 minutes in length and is meant to be friendly, yet informative, but mostly fun! We want our attendees to not only gain confidence in their crafty capabilites, but to also enjoy each workshop and project.

Chose your LIVE time:
There are 3 days to choose from (Dec. 4th, 5th, 6th) and 3 Craftmas LIVE time slots to choose from. These time slots can not be changed. The sooner you check out the link, the more options you'll have!

3. Completed Project File
Included in the Craftmas tickets will be the craft file needed to create the project you are making during your LIVE. This downloadable craft file will be available to anyone who downloads a free or VIP ticket (after that, the file is exclusive to the VIP Ticket holders.)

What all do we need in your completed project file?
-SVG craft file
-PDF simple assembly instructions (please include your supply list in the instructions)
-Photo of yor assembled project - this will be used for promotions (1080px X 1080px)

To ensure a variety of projects, the limit of any project type is 2. You will be able to see which projects are already taken when you view the Project Idea sheet. The sooner you put your idea in the better! Project ideas are DUE August 16th. 

COMPLETED PROJECT - DUE October 1st - Send via email to andrea@bearly.art
Includes SVG file, PDF instructions/supply list, photo of assembled project

NOTE: COPYRIGHT CHARACTERS ARE NOT ALLOWED (Examples: Disney, Coca-Cola, Star Wars, etc.)

4. Capturing Leads

To help ensure you will capture leads and grow your list, we will post links to your website and social media on the Craftmas page. Also, feel free to give a call-to-action offer or shout out to join your email list, follow you on social media, or visit your site during your LIVE time.

5. Promotion

Promotion begins Novemeber 1st at 9 am CST. Everyone is encouraged to share on social media and email their lists as much as they can - don't forget to share your coupon code to get your 40% commisson on those VIP tickets! Promtion continues until December 31st as that will be the last day the VIP tickets will be available for sale. 

Reminder: We'll give you copy and graphic options October 21st.

NOTE: All speakers will receive a free VIP Ticket to enjoy as well.

Note on Giveaways:
We would love for you to contribute a prize that Bearly Art can coordinate for giveaways throughout the event. This gives your brand even more front-and-center attention! Giveaway items can be digital or physical prizes.

AFFILATE DETAILS

VIP Pass Commissions
To earn commission on VIP Tickets, create your affiliate account here. After you have been accepted, please add you paypal information and complete your W9.

If you already have an affilate account with us you can ignore this step.

Each day of the event, every speaker's video will air for free for 24 hours. There will be 3 guest speakers per day. Except for the free 24-hour period, the videos are exclusive to the VIP Ticket holders, which is how you will earn your affiliate revenue when you promote.The commission structure is as follows: 40% for all speakers on the VIP Ticket holders. 10% commissions on any order bumps (product sales that used your code).

Note: Your code is for commission only - there is no extra discount on Craftmas ticket when your code is used.

The pricing structure will be as follows:

VIP Tickets 
$39.99 early bird price (Nov. 1-8) & (Nov. 22-30)
$49.99 regular price 
$74.99 post-event price (Dec. 6-Dec. 31st)
ALL sales end December 31st

As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.

CREATE AFFILATE ACCOUNT
LOG INTO AFFILIATE ACCOUNT
AFFILIATE DASHBOARD TUTORIAL

Now for those resources! The linked folders below will include graphics and copy by October 21st.

CLICK HERE FOR COPY - COMING 10/21
CLICK HERE FOR PROMO GRAPHICS - COMING 10/21

IMPORTANT DATES

Here’s a roundup of our key dates - Remember to add the dates below to your calendar!

Sign up for your affiliate account: As soon as possible - CLICK HERE

Choosing your time slot: As soon as possible - CLICK HERE

Basic information form: August 16th - CLICK HERE

Project idea: August 16th - CLICK HERE

COMPLETED PROJECT - sent via email: October 1st - Send via email to andrea@bearly.art
-SVG file, PDF instructions/supply list, photo of assembled project
NOTE: COPYRIGHT CHARACTERS ARE NOT ALLOWED (Examples: Disney, Coca-Cola, Hot Wheels, Star Wars, etc.)

Graphics and copy availble: COMING October 21st

Promotion period: November 1st - December 31st

Craftmas dates: December 4th - 6th

Affiliate payouts: First round of affiliate payouts by the first week of January. Additional and ongoing payouts every 30 days thereafter.

Did we miss something? Do you have a question? Email Andrea at andrea@bearly.art